Jisoo from BLACKPINK leads the campaign for Alo Yoga’s latest Spring 2024 Collection.

Jisoo, a member of the K-pop sensation BLACKPINK, is expanding her footprint in the fashion realm with an exciting new venture. The multi-talented singer and actor is making waves in the athleisure industry as the face of Alo Yoga’s upcoming Spring 2024 collection.

Announced on January 17, Jisoo takes center stage in Alo Yoga’s fresh campaign, showcasing the brand’s vibrant spring colorways for the upcoming season. The campaign features Jisoo donning a selection of Alo Yoga’s iconic pieces, including the Airlift Energy Shorts, Aspire Tank, Accolade Sweatpants, and Accolade Crew Neck Pullover.

In a statement released by the brand, Jisoo expressed her enthusiasm for the partnership, highlighting her long-standing commitment to health and wellness.”This partnership with Alo felt like the perfect match because my health and wellness [have] always been a priority for me. I love to move whenever I have the time, especially with Yoga Pilates,” she remarked.

Jisoo’s collaboration with Alo Yoga comes as no surprise to fans, affectionately known as BLINKs, who have frequently spotted her sporting the Los Angeles-based athletic brand. Her affinity for Alo Yoga was further fueled when she was photographed last October dressed head-to-toe in their apparel, sparking speculation of an imminent partnership.

Adding to her impressive repertoire, Jisoo has previously garnered attention as a global brand ambassador for Dior, regularly gracing the luxury label’s shows and even launching a special lipstick shade with Dior Beauty for her birthday last year. Additionally, she recently joined forces with Dyson as an ambassador and starred in a campaign featuring the special edition Dyson Airwrap.

With Alo Yoga marking the latest addition to her roster of fashion and beauty partnerships, Jisoo continues to solidify her status as a powerhouse in the industry. Fans eagerly anticipate what exciting collaborations lie ahead for this dynamic duo!

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